Not all your customers make you money
- Sales (order management)
- Deliveries
- CRM
- Bank
Gross margin
€3.37M
30.6% of revenue: the figure you track today
- Sales (order management)
What is really left
€1.94M
17.6% of revenue, after €1.43M of cost to serve
- Sales (order management)
- Deliveries
- CRM
- Bank
Customers who cost more than they bring
31 customers
−€137k lost on €612k of revenue
- Sales (order management)
- Deliveries
- CRM
- Bank
Cost of late payments
€15k
52 customers pay more than 10 d after the due date
- Accounting
- Bank
Serving your customers costs 13 pts of margin
From gross margin to what is left, last 12 months
- Gross margin€3.37M
- Deliveries−€769k
- Picking and admin−€239k
- Sales time−€336k
- Returns−€6.7k
- Late payments−€83k
- What is left€1.94M
Review first
Result after cost to serve, last 12 months
- C-101 Tradespeople · €15k −€16k 120 deliveries, average order €127 Minimum order or delivery fee
- C-138 Tradespeople · €11k −€16k 144 deliveries, average order €75 Minimum order or delivery fee
- C-090 Tradespeople · €19k −€15k 123 deliveries, average order €156 Minimum order or delivery fee